Alvin Reid

Avoiding Confusion in Gospel Preaching: The Need to Clearly Explain the Saving Message of Christ

“It’s not what you say, it’s what people hear.”[1]Frank Luntz, Words That Work (New York: Hyperion, 2007). This, the subtitle of the book Words That Work by renowned political consultant Frank Luntz, reminds us as we proclaim the gospel we must do so w... Read More »