Rhetoric & Communication

Biblical Truth: The Sermon’s Invention

Most preachers have faced the frustration of the clock. A text is packed with information that begs to be explained and applied. The preacher, excited by what he has discovered through exegesis, anxiously anticipates showing the congregation the jewels within ... Read More »

The Preacher’s Logos

D. Martyn Lloyd-Jones described preaching as “Logic on fire! Eloquent reason!” He continued by basing this reason, not on callous rationalism, but on the truth of Scripture itself when he said, “Reason concerning this Truth ought to be mightily eloquent,... Read More »

The Preacher’s Pathos

Country music legend George Jones is best known for performing the hit song “He Stopped Loving Her Today.” This tune from 1980 recounts the passing of a forlorn lover who, upon his death, has finally ceased to care for his long-lost love. As Jones croons, ... Read More »

The Preacher’s Ethos

Preaching is an oral event; the preacher communicates through the use of words. Although not using the term “preaching” in the formalized definition we give it now, this is Paul’s argument in Romans 10:14, “And how are they to hear without someone prea... Read More »

Should Preachers Make Use of Rhetoric?

“It’s just rhetoric.” Ever heard someone say that in reference to a speech or series of speeches? As this article is being written, the presidential campaign for the 2020 election is gearing up. The plethora of candidates are giving speeches filled with ... Read More »

Preaching with Rhetorical Flourish

There is an Arab proverb that says, “He is a good speaker who can turn an ear into an eye.” Good speakers and preachers use words as artists use brushes and paint. If you would persuade, portray. Don’t merely present a truth, picture it. The Bible says t... Read More »

Communicating Credibly

In the earliest surviving treatise on the subject of persuasion, The Art of Rhetoric (330 B.C.), Aristotle said there are three things that persuade listeners: logos, pathos, and ethos. Logos is the persuasive appeal of a sound argument supported by good evide... Read More »

Expository Preaching and the Big Idea

Our family loves baseball. As a father of four, one of my favorite experiences as a dad so far has been teaching my eight-year-old son how to pitch. One of the most important things he’s learned is the importance of hitting his target. Regardless of the dist... Read More »

The Need for Repetition in Sermons

Right in the middle of the campus of The Baptist College of Florida, there is a six-acre lake. Lake Albert is a great place for students and guests to enjoy a relaxing afternoon of fishing or picnicking. The lake is named for the conservationist who got the la... Read More »

Turning a Truth Statement into a Sermonic Sentence

Perhaps you’ve noticed the trend: church members tweeting out a profound, biblically faithful, theologically deep, and well-crafted sentence that was originally spoken by his or her pastor in his sermon that Sunday morning. No doubt that the profundity, bibl... Read More »