Rhetoric & Communication

The Preacher’s Ethos

Preaching is an oral event; the preacher communicates through the use of words. Although not using the term “preaching” in the formalized definition we give it now, this is Paul’s argument in Romans 10:14, “And how are they to hear without someone prea... Read More »

Should Preachers Make Use of Rhetoric?

“It’s just rhetoric.” Ever heard someone say that in reference to a speech or series of speeches? As this article is being written, the presidential campaign for the 2020 election is gearing up. The plethora of candidates are giving speeches filled with ... Read More »

Preaching with Rhetorical Flourish

There is an Arab proverb that says, “He is a good speaker who can turn an ear into an eye.” Good speakers and preachers use words as artists use brushes and paint. If you would persuade, portray. Don’t merely present a truth, picture it. The Bible says t... Read More »

Communicating Credibly

In the earliest surviving treatise on the subject of persuasion, The Art of Rhetoric (330 B.C.), Aristotle said there are three things that persuade listeners: logos, pathos, and ethos. Logos is the persuasive appeal of a sound argument supported by good evide... Read More »

Expository Preaching and the Big Idea

Our family loves baseball. As a father of four, one of my favorite experiences as a dad so far has been teaching my eight-year-old son how to pitch. One of the most important things he’s learned is the importance of hitting his target. Regardless of the dist... Read More »

The Need for Repetition in Sermons

Right in the middle of the campus of The Baptist College of Florida, there is a six-acre lake. Lake Albert is a great place for students and guests to enjoy a relaxing afternoon of fishing or picnicking. The lake is named for the conservationist who got the la... Read More »

Turning a Truth Statement into a Sermonic Sentence

Perhaps you’ve noticed the trend: church members tweeting out a profound, biblically faithful, theologically deep, and well-crafted sentence that was originally spoken by his or her pastor in his sermon that Sunday morning. No doubt that the profundity, bibl... Read More »

The Narrative that Fails: What Makes Some Stories Stick and Others Fail

One of the leading practical theologians that has shaped my preaching and pastoral ministry is my non-theologically trained mother, Kay R. Parks. My mother’s keen perspective comes from the pew as a Christian, parishioner, pastors wife and mother of two budd... Read More »

The Homiletical Challenge: How to Turn True Statements into Truth Nuggets

As text-driven preachers, we long to “rightly divide” the Word from the pulpit. We go deep into the structure of the text, analyzing the syntax and semantics, longing for the truth of God’s inspired Word to awake our souls as we aim to awake ... Read More »

The Expositor in the Pulpit – Part 11

NOTE: This article is an excerpt from an excellent little book on preaching, The Expositor in the Pulpit, by the Greek scholar Marvin R. Vincent. The book is the content of his lectures given to students at Union Theological Seminary in 1884. The book is a mu... Read More »