Rhetoric & Communication

Preaching with Rhetorical Flourish

There is an Arab proverb that says, “He is a good speaker who can turn an ear into an eye.” Good speakers and preachers use words as artists use brushes and paint. If you would persuade, portray. Don’t merely present a truth, picture it. The Bible says t... Read More »

Communicating Credibly

In the earliest surviving treatise on the subject of persuasion, The Art of Rhetoric (330 B.C.), Aristotle said there are three things that persuade listeners: logos, pathos, and ethos. Logos is the persuasive appeal of a sound argument supported by good evide... Read More »

Expository Preaching and the Big Idea

Our family loves baseball. As a father of four, one of my favorite experiences as a dad so far has been teaching my eight-year-old son how to pitch. One of the most important things he’s learned is the importance of hitting his target. Regardless of the dist... Read More »

The Need for Repetition in Sermons

Right in the middle of the campus of The Baptist College of Florida, there is a six-acre lake. Lake Albert is a great place for students and guests to enjoy a relaxing afternoon of fishing or picnicking. The lake is named for the conservationist who got the la... Read More »

Turning a Truth Statement into a Sermonic Sentence

Perhaps you’ve noticed the trend: church members tweeting out a profound, biblically faithful, theologically deep, and well-crafted sentence that was originally spoken by his or her pastor in his sermon that Sunday morning. No doubt that the profundity, bibl... Read More »

The Narrative that Fails: What Makes Some Stories Stick and Others Fail

One of the leading practical theologians that has shaped my preaching and pastoral ministry is my non-theologically trained mother, Kay R. Parks. My mother’s keen perspective comes from the pew as a Christian, parishioner, pastors wife and mother of two budd... Read More »

The Homiletical Challenge: How to Turn True Statements into Truth Nuggets

As text-driven preachers, we long to “rightly divide” the Word from the pulpit. We go deep into the structure of the text, analyzing the syntax and semantics, longing for the truth of God’s inspired Word to awake our souls as we aim to awake ... Read More »

The Expositor in the Pulpit – Part 11

NOTE: This article is an excerpt from an excellent little book on preaching, The Expositor in the Pulpit, by the Greek scholar Marvin R. Vincent. The book is the content of his lectures given to students at Union Theological Seminary in 1884. The book is a mu... Read More »

Practical Preaching: Communicating Effectively to Your Church

“…and the common man heard him gladly” (Mark 12:37 KJV).  Oh, how the people loved to hear Jesus preach.  And there was good reason for that.  They could understand Him.  Without a class on topical preaching, textual preaching, or expository prea... Read More »

Pathos and Preaching

Phillips Brooks’ legendary description of preaching as “truth through personality” is cited by mainstream and evangelical ministers alike as an incarnational approach to preaching akin to transparency and genuineness.  Heralding the description as the g... Read More »